Jason Plank
Digital Marketing Pro driving growth via AI, Data, SEO & Content Strategy. 20+ years connecting the dots between technology, creativity, and business.
Connect on LinkedInConnecting the Dots
I have over two decades of experience leading high-impact online initiatives, from law firm websites and email marketing to SEO, data analytics, social media strategy, and podcast production. At Baker Donelson, one of the nation's largest law firms, I manage the firm's digital presence across multiple platforms.
I enjoy connecting the dots between technology, creativity, and business development, working to support attorneys in reaching their goals and growing client relationships. I make complex platforms more effective, find insights in the data, and stay curious about new tools that can improve how we work and engage.
Lately, I've been diving into the many ways AI can help add to and streamline this work. I'm always open to new ideas, new challenges, and conversations about how to do smart marketing in complex environments.
Experience
- Planning, developing, implementing, and evaluating digital strategy across online platforms
- Executing outbound marketing programs that drive revenue and lead generation
- Developing and managing email marketing programs
- Maintaining the firm's public website and coordinating social media presence
- Training attorneys and staff on social media best practices for business development
- Producing podcasts and monitoring key metrics for digital program effectiveness
Oversaw all technical aspects of the Everybody Leads podcast including sound engineering, editing, and publishing. Collaborated closely with host and guests to ensure quality recording. Promoted the podcast through targeted social media campaigns.
- Coordinated email marketing campaigns for key stakeholders
- Maintained public website and social media presence
- Trained firm staff and attorneys on social media use and best practices
- Built micro-websites and blogs for specific marketing initiatives
- Optimized firm websites for search engines and advised on SEO best practices
- Promoted to Digital Marketing Strategist in July 2016
- Managed staffing, content, and layout of a local television news website
- Implemented social media strategies and campaigns
- Tracked website and social media campaign performance
- Developed newsgathering processes with new technologies
- Managed the roll-out of a 17-community local news website network
Education
Otterbein University — B.A. Communication and Media Studies
Lambda Gamma Epsilon · WOBN-FM Radio · WOCC-TV Campus Television
Projects
Professional Highlights
Everybody Leads Podcast
Produced and launched the leadership podcast for Baker Donelson's Chairman & CEO, Tim Lupinacci. Handled all technical production including sound engineering, editing, publishing, and social media promotion.
Baker Donelson Website Overhaul
Led a total overhaul of the firm's public website, earning the LMA Southeast award for "Website, Total Overhaul" in 2017. Transformed the digital presence of one of the nation's largest law firms.
AI-Powered Legal Marketing
Actively integrating AI tools into legal marketing workflows — from content drafting and SEO analysis to data-driven strategy and client engagement. Exploring how LLMs and automation can streamline complex, high-touch marketing in a professional services environment.
17-Community News Network
At WMC-TV, managed the rollout of a network of 17 community-focused local news websites, expanding the station's digital footprint across the Memphis metro area.
Recent Personal & Side Projects
Reds Game Center
A dedicated, always-on MLB scoreboard focused on the Cincinnati Reds, built around an ESP32 microcontroller and a 3.5" TFT display. Connects to the MLB Stats API over WiFi, pulling live game data, standings, schedules, and statistics across 12 purpose-built screens. Runs headless — plug it in, it configures itself through a captive portal, and from then on it just goes.
Plank Family Meal-o-Matic
A full-stack web application built to solve a real household problem: streamlining weekly meal planning and grocery shopping. Generates personalized weekly dinner plans from a family recipe library and automatically populates a Kroger shopping cart with all needed ingredients. Features a custom 1950s diner-themed interface.
Awards & Honors
Winner — Website, Total Overhaul
Recognized for leading a complete overhaul of Baker Donelson's public website, earning the top award from the LMA Southeast chapter.
Nominee — Interactivity
Nominated for a Mid-South Emmy in "Interactivity" for "Action News 5 Weather Chat," a weekly interactive webshow on WMCTV.com.