# Jason Plank — jasonplank.com

## About
Jason Plank is a Digital Marketing Manager based in Memphis, TN with over 20 years of experience leading high-impact online initiatives. He currently works at Baker Donelson, one of the nation's largest law firms, where he manages the firm's digital presence across multiple platforms.

## Professional Focus
- Digital marketing strategy and execution
- SEO, data analytics, and content strategy
- Email marketing program development
- Social media strategy and training
- Podcast production ("Everybody Leads" podcast)
- AI integration in legal marketing workflows
- Website development and optimization

## Current Role
Digital Marketing Manager at Baker Donelson (May 2026 – Present, Memphis, TN)
- Led the firm to the No. 1 ranking in 9Sail's 2026 Digital Visibility Index of the Am Law 200 (up 99 positions year over year)
- Leading digital strategy supporting 700+ attorneys across more than 20 offices
- Driving measurable growth across web, email, SEO, social media, and podcast channels
- Architecting outbound marketing programs designed to drive lead generation and business development
- Overseeing the firm's public website and coordinating social media presence
- Training attorneys and staff on best practices for using social media effectively and compliantly
- Championing the adoption of AI-powered tools to accelerate content production and surface data insights

## Previous Role
Digital Marketing Strategist at Baker Donelson (July 2016 – May 2026, Memphis, TN)
- Plans, develops, and evaluates digital strategy across online platforms
- Executes outbound marketing programs driving revenue and lead generation
- Maintains the firm's public website and coordinates social media presence
- Trains attorneys and staff on social media best practices
- Produces podcasts and monitors key metrics for digital effectiveness

## Earlier Role
Internet Content Director at WMC-TV / Action News 5 (July 2003 – December 2011, Memphis, TN)
- Managed content and layout of a local television news website
- Implemented social media strategies and campaigns
- Managed the rollout of a 17-community local news website network

## Education
Otterbein University — B.A. Communication and Media Studies

## Awards
- Baker Donelson Ranked No. 1 — 9Sail 2026 Digital Visibility Index of the Am Law 200 (2026)
- LMA Southeast Winner — Website, Total Overhaul (September 2017)
- Mid-South Emmy Nominee — Interactivity, 25th Annual Mid-South Emmy Awards (January 2011)

## Notable Projects
- "Everybody Leads" Podcast: Produced the leadership podcast for Baker Donelson's Chairman & CEO (https://everybody-leads.simplecast.com/)
- Baker Donelson Website Overhaul: Led award-winning total overhaul of the firm's public website
- AI-Powered Legal Marketing: Integrating AI tools (Claude, Gemini, ChatGPT) into legal marketing workflows
- 17-Community News Network: Built a network of community-focused local news websites at WMC-TV
- PlankLabs: Etsy store selling fully assembled ESP32-based desk devices — desktop weather stations ("Storm Sentinel"), ISS satellite trackers, and tide clocks — each in a custom 3D-printed housing with captive portal setup and OTA updates (https://planklabs.etsy.com)
- Plank Family Meal-o-Matic: Full-stack web app using Google Cloud Run, Firestore, Gemini AI, and Kroger API for automated meal planning

## Contact
- LinkedIn: https://www.linkedin.com/in/jasonplank1
- Website: https://jasonplank.com
- Email: jasonplank+websitecontact@gmail.com